I’ve been doing graphic design since I was 10 years old. From creating fictional sports teams uniforms and logos to making zines and posters for my band late night at Kinkos as a teenager. I’ve always noticed great logos and tasty branding even before I knew that graphic design was a trade and that I could get paid for doing what I know and love. I didn’t come to this realization until I was in my mid twenties so I went to school and double-majored in Advertising and Graphic Design with certificates in Typography, Illustration and Photography. After interning for a local boutique Ad Agency, I went on to design at Wray Ward, where I worked for nearly three years and got the opportunity to launch the branding for a new NBA team, making a childhood dream come true.
I balanced my day job with personal creative work, like poster design, clothing design and music production, which garnered attention from a few record labels for both mediums. Eventually, I got offers to design album art and other branding elements for larger record labels, so I decided to shift my career path and design for the music industry on a freelance basis for the next decade. This allowed me to work on other cool projects, from launching emerging artists brands to creating and releasing my own music which led me to making music commercially for worldwide brands like Nintendo as well as selling records worldwide in countries like Japan, Australia and all over Europe.
Working for myself and getting to do great work for a decent sized client roster that I built from the ground up was an amazing experience. I am also grateful that I was able to be present at home see my kids grow and to provide for them with my work. In 2016 I decided to go back to Wray Ward full time as a Senior Designer.
My creative approach—no matter the medium—is to find points of tension behind the idea of the assignment. I do several iterations on each point and usually end up refining the one I find most disruptive.
Ultimately, it’s about creating memorable images.
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